The business of modeling

After being in the business for 22 years I have consistently seen the need for professional training in the fashion modeling and entertainment industry.
There are no Government schools that teach the subject properly and the training is left to the private sector.

CBMA is an Academy for the training and development of future talent in the fashion model, TV and film industries.

One only has to look at the success of IDOLS talent search to see how much demand there is from the public for this kind of activity, it has reached new levels, it seems every child and parent wants fame or fortune or both. Idols is the number one TV show in the world today.

We are recruiting the biggest names in the fashion and entertainment industry to teach and give the benefit of their personal experience, as much as possible we want our students to go to the actual work place,
E.g. for the photography class our students will visit the studio of a top fashion photographer and see first hand how it all works and the set up involved.

Classes

Classes are open to everyone between the ages of 13 to 25.
We have transport to assist the families and students to and from the Academy and other training venues..

We have developed 3 courses;

Beginners	Introduction to the Industry:	4weeks, 3 classes a week
Intermediate	Preparation for the industry:	4 weeks, 3 classes a week
Advanced	Entering the industry:	4 weeks 3 classes a week:
Practical experience Fitness, Nutrition, Wellbeing  Saturdays mornings

Course fees

Course fees are paid in advance before classes start.
We offer greater specialized preparation for the students,
I.e. the beginner’s course will include a basic photographic portfolio shoot in a class environment while the advanced course will include a one on one session with a top fashion photographer in studio with extensive practical experience.

Courses are for both male and female students with slight variation for specialized classes.
Male courses will be more physical and female courses more beauty orientated, while most classes will still be co-ed.

Courses include monthly fashion shows in front of live audiences and celebrities giving our students a taste of what it’s like to be in a fashion show and walk the ramp.
Members will receive the prestigious CBMA certificate as proof of their participation in the academy and preparation for the industry.
We are offering modeling and talent contracts to members, with the opportunity to work both locally and internationally.

Courses include:
The Different categories of modeling
How the industry works
Ramp Modeling
Confidence building & Posture
Make up
Hair Styling
Personal Style& Personal Grooming
Fashion: past, present, future
Building a portfolio
Fitness, Nutrition, Wellbeing
Modeling and the Internet
How to handle castings and present yourself to clients
Photography
TV commercials
Introduction to Film
Drama and Acting
How to find the right career management: mother agents/agencies
Working with a model agency
Contracts and money matters
Dos and Don’ts in the industry

Management and Staff

In our team we have fashion industry experts from fields including: Fitness, Nutrition and healthy life styles. Fashion stylists, make up artists, hairdressers, confidence builders, photographers, agents, producers, TV and Film directors, top models, Fashion show producers, “walking and posture” experts, casting directors…in many cases the best South Africa has to offer.

Saturday mornings at 9 am we have a fitness class on Camps Bay Beach front with celebrity fitness trainers who will teach Fitness, nutrition and confidence building.

The CBMA teams have all been in the industry for a number of years and have worked both internationally and locally with a vast array of clients and production companies and have considerable experience.
Justin Miccoli, director of 3d model agency with 22 years experience in various fields from fashion, TV production, brand development and global licensing agreements.
“I started working as a producer for Italian TV in the late 80’s and worked in Milan for 6 years, I Joined Americom a company specializing in Royalty contract negotiation for the big Hollywood studios like DreamWorks, Universal, MGM, Paramount and brands like Baywatch, PGA, Sesame Street
And Action Man for children.
I moved onto starting my first agency in partnership using one of the biggest names in the Italian fashion model industry at the time, “Riccardo Gay model management” we formed a partnership and I successfully ran the agency in Cape Town for 3 years, subsequently I set up my own agency, 3d model agency in 2002”

3D model agency has produced and represents top models that have worked for blue chip fashion clients Wonderbra, Guess campaigns, Sportswear illustrated, Malcolm Kluk, Gavin Rajah, Woolworths, Levi’s, Elle, Edgar’s, Truworths, Sun International, Cosmopolitan and Glamour,
Major add agencies like BBDO New York and Germany, Saatchi and Saatchi, and most international brands: Vogue, L’Oreal, Garnier, Vodaphone, Nokia, Samsung, Coke Cola, Nivea and more….

We have produced thousands of jobs over 5 years in the fashion and media industry locally and globally.
Our models have performed in famous Hollywood films; they can be seen on billboards and fashion shows around the world and South Africa.
Including: Cape Town, New York, Paris, Milan and London.
Currently you can see our models in the Gordon’s Gin add on local TV, in BBC Internet campaigns and look out for a 16-page editorial in top local fashion magazine Elle coming out in November 07.

CBMA Team includes: Justin Miccoli (CEO), Emma Mackie (Top international agent), Joanne Wharmby (posture and health expert), 3d staff and South African industry professionals.

CBMA Prizes

CBMA offers a wonderful selection of prizes including trips to see the top fashion cities of the world:
New York, Paris, Milan, spend time in one of these fantastic cities experiencing first hand the best in the fashion industry, meet the top agents of the world.
Each April/May CBMA members will be entered into a selection process to find the best students from each course CBMA will select the lucky winners who will travel in September each year.
There is also a selection of smaller sponsored prizes like I-pods, Sony Play stations, Designer clothing, make up and more…